Congress is writing down what a college agent is. One Power 4 head coach fielded around 75 agent calls in a single portal cycle. Both facts describe the same job: knowing quickly which conversation is the real one.

Here is the four check process we built out of that gap, and the one check worth running this week.

The market moved

The Protect College Sports Act now carries a section written specifically for college agents. It caps agent fees at 5%, limits representation to a player's college eligibility, and sets a standard for how an agent presents themselves and what they can promise about future contracts. The Big Ten and the SEC both backed the bill this month. So what: there is about to be a written definition of a college agent at the federal level, and every program will be able to point at it.

75 agents, one portal cycle. That is what Boston College coach Bill O'Brien told The Athletic he spoke with during the last cycle alone. So what: before this is a policy question it is a workload question. The staffs that move fast inside a window are the ones who know which of those 75 calls carries the relationship.

The credential is getting defined in two places at once. A handful of states run an agent registry today, and The Athletic reports the bar is light: fingerprints and an annual fee, with no central clearinghouse yet. Separately, every NFL agent can look up any NFL contract in the players association's database, and there is no equivalent lookup on the college side. So what: the market keeps converging on the same definition of a credentialed agent, a background check plus contracts on file. That is already the standard UpNext requires to certify an agency.

One guardrail on all of the above, from Virginia Tech general manager Andy Frank, to The Athletic: "I want to be sure I'm not the guy who says, 'Oh, all these agents are bad.' Because they're not. There's a lot of them that are doing a good job for their clients." So what: this is a legibility problem. Knowing who actually holds the relationship is what lets the right conversation start directly and early.

From the field

"Risk" showed up in nearly every roster panel in Nashville, and it carried three different meanings depending on who was speaking: the risk of losing a player, the risk to the locker room, and the risk that the plan itself does not hold. A staff using one word for three problems argues in circles. Naming the type first is check two below.

A compliance session on the current rules filled early and stayed full the same week. Attendance is a signal about where staffs think their exposure sits.

The Toolbox

Check 1. Verify the data before it goes on the board. A list pulled from last season's conference standings is incomplete, and incomplete gets expensive fast. Two names on a board can list the same agent when that agent represents one of them. One P4 personnel staffer told us a current agency database alone would save his staff hours, sometimes days, per week. Put that next to O'Brien's 75 calls and the size of the check becomes obvious.

Check 2. Name the risk type before you call it a risk. Player loss, locker room, plan failure. Say which one is driving the decision before the room votes on it.

Checks 3 and 4 are fit verification and trigger setting, and they are where the process stops being a checklist and turns into a calendar. Both run in full in this week's Playbook, along with a worked case that puts all four on one portal cornerback three weeks from the window's midpoint.

The trusted takeaway

Most of what a staff calls an evaluation problem is an information problem in better clothes. The board was accurate when someone typed it. Whether it is still accurate is a different question, and that one has an answer you can go get.

Build the board off what is verified.

Reply

Avatar

or to participate